Many Americans don't feel like there is much they can do to influence the political process other than casting votes, and yet, many don't even bother to do that. Some degree of learned helplessness is certainly understandable, however, there is another important option too few of us utilize. By supporting companies who in turn support progressive political candidates and refusing to shop at those who support right-wing fanatics, we exert an important influence.

Take the example of home improvement stores. Many larger communities have both a Home Depot and a Lowe's. Which one do you choose when you need supplies? Unless you support the antics of one Bill O'Reilly, you might want to think twice about spending your money at Home Depot.

But this story has a far more important implication than where you shop. You see, Lowe's responded to pressure from the progressive community to end support of Fox "News." Compare this with the reaction of Home Depot. Why is this so important? Because it tells us that organized letter-writing campaigns, combined with a willingness to shop elsewhere, can lead to positive change.

I take three important lessons from this:

1. Support companies whose policies you agree with and who support progressive causes while refusing to support right-wing fanaticism (this support includes where you shop, word-of-mouth, etc.).
2. Inform companies with disagreeable policies that they risk losing you as a customer and why (this involves writing letters, blogging, e-mailing, etc.).
3. Don't give up. It may not always work quickly, but few companies want the combination of negative publicity and loss of business.
   

H/T to Pharyngula

Tags: Home Depot, Lowe's, Bill O'Reilly, progressive, activism, Fox News